Darwin

Survival of the
Fittest Creative

Automate creative testing with AI that learns. Find winners faster and cut wasted spend—your team stays in control.

How It Works — Step 01

Build Your Creative Pool

Upload your creative pool—video, image, UGC, lifestyle—anything you want to test. Darwin starts with the 4 most different assets to learn fast.

Step 02

The Fitness Test

Run on Meta for 3–7 days to clear two hurdles:

  • Will Meta spend?
  • Will people respond?

Most ads fail. If all 4 get shut off, Darwin learns and picks the next set.

Step 03

Learn & Evolve

Darwin learns patterns each generation—what formats and styles win. It selects 4 new assets that match what's working and repeats. Only winners survive—and Darwin gets smarter each round.

Why It Works — 01

Creative Insights

See what's working in real time—video vs. image, UGC vs. lifestyle, color vs. minimal—so your team can build the next winners.

02

Performance at Scale

When Darwin finds a winner, it scales it in your main account automatically—no manual work.

03

Gap Analysis

Darwin flags what's missing in your pool, so you know exactly what to create next.

You create. Darwin tests. Together, you waste less and win more.

Humans Create ads & curate the pool
Darwin AI Tests, learns & optimizes
Result Winners scale automatically